Transform Your Business
Drive growth with a marketing strategy focused on solutions and value.
Drive growth with a marketing strategy focused on solutions and value.
I have over twenty years of experience in marketing for enterprise B2B software companies, over fifteen of which are with SaaS solutions. I specialize in driving growth by transforming go-to-market from a focus on features and benefits to a focus on solutions and value.
I have worked in scale-ups and large companies and possess deep knowledge of customer engagement and applied analytics markets, including customer analytics, contact center, customer experience, merchandising, and marketing technologies.
I provide a wide array of marketing services, tailored to your needs, and aimed at helping your sellers sell value by having more strategic conversations, higher in the organization, thereby commanding a higher price point.
Through interviews with stakeholders including sales, product management, marketing and customers, I define the industry trends and resulting problems that the product solves, identify who has those problems (persona and company attributes) and articulate a framework for determining the value of solving those problems.
Deliverables include:
In this engagement, I establish a framework for collaboration between product management and product marketing, and lead the process of capturing core artifacts for the an offering or launch. Together with internal stakeholders, I will author a lean canvas, user and buyer personas, and a launch snapshot. The outcome is not just the artifacts, but also the examples for the team to follow going forward.
Deliverables include:
As an Account Executive I benefit significantly from having meaningful, accurate product information and business content to share with my prospects and customers. Elizabeth is a star when it comes to fulfilling those needs as she has a strong ability to understand the true business value of technology and capture that in meaningful content and assets.
Kelly Zunker, 4/16/2025
Elizabeth possesses a remarkable blend of leadership, expertise, and a customer-centric approach that significantly contributes to our company's success. Her in-depth understanding of product marketing and her commitment to effective internal and external communication were invaluable assets to our team as we bring new product capabilities to market.
Max Lipovetsky, 2/7/2024
Zig Ziglar
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